If you’ve picked up this book, more than likely you ’re contemplating a career in Real Estate. Perhaps you’ve been working in the field for a year or two or twenty. There’s a lot that you already know, the details of real estate purchases and sales, working with a brokerage. You feel you’re definitely on your professional way.

But, still. You have the sense that there’s more you could be doing, or perhaps a more efficient way of doing what you’re already doing…if only you knew what would work, and how much. For sure, you could be having better results—more clients, better listings, making more money. Maybe it’s OK, but you really want to be doing so much better.

Or, possibly, you’re even feeling a bit demoralized. You really believed you’d be in a stronger position by now. You’re willing to do what it takes, but aren’t quite sure what to do next. You’ve been spinning your wheels, chasing after business, but without any cohesive method to your approach. The last thing you need is another story of someone else’s success that offers nothing particularly meaty for you to incorporate into your own professional efforts. What you need is an actual system to follow that will help you clarify and achieve your goals.